Press Releases

Related Companies unveils Sandbox, an immersive innovation lab at Zaha Hadid’s 520 West 28th

The next generation “smart playroom” encourages makers of all ages to create, innovate and hone their ideation & design thinking skills to prepare them for the fast-changing future. Sandbox Powered by Related also debuts Sandbox Playground, a temporary events space hosting partners on rotation starting with Nerdy Derby.

Related Companies today unveiled Sandbox Powered by Related, a STEAM-focused innovation lab for all ages. Located within the residences of 520 West 28th by Zaha Hadid, Sandbox offers fun, thoughtful and original programming in robotics, ceramics, digital game design and app development, virtual reality and more. Sandbox features state-of-the-art rapid prototype tools like the Ultimaker 3D and Glowforge laser printers, as well as its own VR room with equipment by VIVE and Oculus. The makerspace also provides access to a host of vetted professional makers of all disciplines for residents to engage directly for specialized training, tutoring, mentoring and personal or group activities. In between scheduled programming, Sandbox is available for residents to tinker, explore and innovate by themselves or with friends and family.

For the launch of the first Sandbox location, Related Companies will open Sandbox Playground (located on 27th Street) for a limited time this fall. Sandbox Playground will host partners on a rotating basis to bring innovative pop-ups and interactive exhibitions to expand Sandbox offerings to the entire neighborhood of West Chelsea and Hudson Yards. The first partner is the Nerdy Derby, a 501(c)(3) educational non-profit that will focus on hands-on building and competitive racing. Participants will have the opportunity to create their own race cars and partake in friendly “no-rules” competition utilizing a custom racetrack alongside a “Super Jump” ramp that measures the distances the cars travel.

“Related Companies’ deep-rooted entrepreneurial spirit has continuously challenged us to provide more for our residents and their families, as well as for the neighboring community of our buildings,” said Greg Gushee, executive vice president of Related Companies. “Technology is quickly changing the world through automation and artificial intelligence and it is incumbent upon us to help prepare for it by fostering the ability to create, ideate and work productively. We are thrilled to unveil Sandbox and Sandbox Playground as exciting new resources for residents of all ages and the community to enjoy and we hope to continue to positively impact the next generation of makers.”

Related Companies worked with industry leaders, educators, local schools and youth groups to bring the space to life. STEAM educator and makerspace consultant Lesa Wang advised on the development of Sandbox and is helping to curate dynamic offerings for residents, while industry pioneers like the Brooklyn Robot Foundry and MacInspires will activate as part of the robust events calendar.

Providing unparalleled resources to collaborate, explore and invent using the latest in digital fabrication technologies, Sandbox is the first makerspace of its kind housed in a residential building. Through Sandbox, children and adults are given the opportunity to transform their ideas into reality while developing competitive skills for success in the rapidly evolving digital age.

This is just one of many ways in which Related Companies demonstrates its commitment to innovative programming, one-of-a-kind amenities and communal offerings. Through services like Sandbox, Dog City, in-door and outdoor playgrounds and "Kid’s Club," which offers diverse weekend programming from music to robotics to arts & crafts and more, Related Companies strives to enhance the residential experience for families and demonstrate our unparalleled service.

The interiors of Sandbox represent a collaboration between Zaha Hadid Architects, Hadid’s legacy architecture firm that tactfully saw through her vision for 520 West 28th, and Christin Farrar. The design embodies Zaha Hadid’s spirit of innovation, immeasurable dreams and the legacy she left behind.

For more information on Sandbox, please visit For high-resolution imagery of the space, visit


About Related:
Related Companies is a global real estate and lifestyle company defined by innovation and the most prominent privately-owned real estate firm in the United States. Formed over 40 years ago, Related is a fully-integrated, highly diversified industry leader with experience in virtually every aspect of development, acquisitions, management, finance, marketing and sales. Headquartered in New York City, Related has offices and major developments in Boston, Chicago, Los Angeles, San Francisco, South Florida, Washington, D.C., Abu Dhabi and London, and boasts a team of approximately 4,000 professionals. With over $60 billion in assets owned or under development including the 28-acre Hudson Yards neighborhood on Manhattan’s West Side, The Grand and Related Santa Clara in California and The 78 in Chicago. Related was recently named to Fast Company Magazine’s list of the 50 Most Innovative Companies in the World. For more information about Related, please visit


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