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Sales launch for 520 West 28th

The first residential building by Zaha Hadid Architects in New York City

Related Companies today announced the official launch of sales at 520 West 28th, the highly anticipated first residential building in New York designed by Pritzker Prize-winner Zaha Hadid. Spanning a substantial portion of the block from 27th to 28th Streets, 520 West 28th is located in the heart of West Chelsea’s thriving arts district, which is centered around the High Line, stretching from the newly-opened Whitney Museum at its south to the future Culture Shed at Hudson Yards at its north.

“I’ve always been fascinated by the High Line and its possibilities for the city. Decades ago, I used to visit the galleries in the area and consider how to build along the route. It's very exciting to be building there now,” said Zaha Hadid. “The design engages with the city while concepts of fluid spatial flow create a dynamic new living environment.”

Zaha Hadid’s compelling design takes a sculptural approach, instead of New York’s traditionally rectangular residential landscape, with Hadid’s unique design sensibility infused throughout the residences of 520 West 28th. The 11-story development, with 21 interlaced floors, will feature 39 distinctive residences up to a sprawling 6,391 square feet and ceiling heights up to nearly 11 feet high. Each of the 39 luxury condominiums at 520 West 28th will bear its own unique number to reflect the limited edition nature of these works of art, ranging in price from $4,950,000 to $50 million for the largest penthouse.

Zaha Hadid has created a seamless vision for the residential interiors that reflect the distinctive nature of the exterior façade. The building’s organic curves and chevron patterns on the outside create generous outdoor spaces and enhance the privacy between residences, simultaneously merging and separating the interior and exterior. Each residence will also feature a distinct Zaha Hadid sculptural element that creates dramatic feature walls while integrating closets and concealed-hinge doors, making a profound design statement on the interior of each home.

520 West 28th is strategically situated on the High Line with specific vantage points that allow the residents of to enjoy the High Line while maintaining privacy and exclusivity. The property is also located just two blocks from Related’s Hudson Yards development. In addition to 14 acres of public open space and an exciting new arts venue known as the Culture Shed, Hudson Yards will also include the new headquarters of Time Warner, Inc., CNN, Coach, Inc., L’Oreal USA and SAP, in addition to an Equinox Fitness Club and branded hotel, more than 100 shops—including New York City’s first Neiman Marcus—and a restaurant collection curated by Thomas Keller. For the residents of 520 West 28th, Hudson Yards will augment the West Chelsea neighborhood with its unique combination of lifestyle services and amenities.

“We are thrilled to unveil 520 West 28th in partnership with the award-winning Zaha Hadid Architects, whom Related has commissioned to design this one-of-a-kind property,” said Greg Gushee, executive vice president of Related Companies. “520 West 28th will make a profound statement to New York City’s visual landscape with its compelling design and prominent location on the High Line, while at the same time offering residents an exclusive opportunity to live within a work of art designed by one of the world’s most celebrated architects.”

This wholly unique contemporary and sculptural property is sure to create a unique dynamism in one of Manhattan’s most exciting neighborhoods. 520 West 28th is scheduled for early 2017 completion with the superstructure construction now underway. The exclusive marketing and sales agents for the residences are Related Sales & Corcoran Sunshine Marketing Group. For more information, please visit www.520w28.com.

Sales Office Information:

The Sales gallery is open by appointment only and is located at 511 West 25th Street, Suite 801, and can be reached by telephone at (212) 502-5528.

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About Related:
Related Companies is the most prominent privately owned real estate firm in the United States. Formed over 40 years ago, Related is a fully integrated, highly diversified industry leader with experience in virtually every aspect of development, acquisitions, management, finance, marketing and sales. Headquartered in New York City, Related has offices and major developments in Boston, Chicago, Los Angeles, San Francisco, South Florida, Washington, D.C., Abu Dhabi, London, São Paulo and Shanghai and boasts a team of approximately 3,000 professionals.

The Company’s existing portfolio of real estate assets, valued at over $20 billion, is made up of best-in-class mixed-use, residential, retail, office and affordable properties in premier high-barrier-to-entry markets. Related has developed preeminent mixed-use projects such as Time Warner Center in New York and CityPlace in West Palm Beach and is currently developing the 28-acre Hudson Yards project on Manhattan’s West Side. Related also manages approximately $3 billion of equity capital on behalf of sovereign wealth funds, public pension plans, multi-managers, endowments, and family offices. Related also owns Equinox® Fitness Clubs, further expanding the company's capabilities into the health and fitness arena and enhancing the value of its properties through an exclusive, branded amenity and lifestyle offering. Related is also partner in Union Square Events, the catering, culture, sports, and events business of Danny Meyer’s Union Square Hospitality Group. For more information about Related Companies please visit www.related.com.

About Zaha Hadid Architects: 
Zaha Hadid was born in Baghdad, Iraq in 1950. She studied mathematics at the American University of Beirut before moving to London in 1972 to attend the Architectural Association (AA) School where she was awarded the Diploma Prize in 1977. She founded Zaha Hadid Architects in 1979 and completed her first building, the Vitra Fire Station, in Germany in 1993. Hadid has held numerous chairs and guest professorships at universities around the world. She is currently a professor at the University of Applied Arts in Vienna and visiting professor of Architectural Design at Yale University. Zaha Hadid Architects is a global leader in pioneering research and design investigation.

Collaborations with corporations that lead their industries have advanced the practice’s diversity and knowledge, whilst the implementation of state-of-the-art technologies have aided the realization of fluid and dynamic architectural structures. Currently the practice is developing projects worldwide including the new National Stadium of Japan in Tokyo and large-scale urban developments in Beijing, Istanbul and Singapore. Zaha Hadid Architects’ portfolio also includes key cultural, residential, transport, academic and infrastructure projects around the world, as well as national institutions such as the new Central Bank of Iraq Headquarters. Zaha Hadid’s work of the past 30 years was the subject of critically-acclaimed exhibitions at New York’s Solomon R. Guggenheim Museum in 2006, London’s Design Museum in 2007, the Palazzo della Ragione, Padua, Italy in 2009 and the Philadelphia Museum of Art in 2011. ZHA’s recently completed projects include the Eli & Edythe Broad Art Museum in Michigan (2012), Galaxy SOHO in Beijing (2012), Pierresvives Library and Archive in Montpellier (2012), CMA CGM Head Office Tower in Marseille (2011), London Aquatics Centre (2011), Riverside Museum in Glasgow (2011), Guangzhou Opera House (2010), Sheikh Zayed Bridge in Abu Dhabi (2010) and MAXXI Museum in Rome (2010). For more information, please visit www.zaha-hadid.com.

Contacts

Domestic Inquiries:
Purple PR:
Victoria Lampley Berens
Office: (212) 858-9888
Mobile: (561) 801-5902
victoria.lampley-berens@purplepr.com

International Inquiries:
Purple PR:
Julia Huff
+44 (0207) 439 9888
julia.huff@purplepr.com