Related Midwest today announced that SoulCycle®, the country’s premier indoor cycling brand known for its high-energy workouts that combine cycling with dance, has signed a 4,200-square-foot lease at OneEleven, the developer’s 60-story ultra-luxury apartment tower at 111 W. Wacker Drive. Scheduled to open next fall, the cycling studio will serve one of the fastest-growing downtown areas in the country and complement OneEleven’s existing suite of amenities designed to promote the health and well-being of its residents.
“SoulCycle has become the go-to cycling studio in cities like New York and Los Angeles, so it’s exciting to have OneEleven represent the company’s first location in Chicago’s Loop,” said Curt Bailey, president of Related Midwest. “Their unique and inspirational programming is a seamless fit with the active lifestyle of the people who live and work in downtown Chicago.”
Founded in 2006 by Elizabeth Cutler and Julie Rice, SoulCycle has developed a loyal following of fitness enthusiasts over the years, including high-profile celebrities like Oprah Winfrey, Madonna and Lady Gaga. The chain’s 45-minute workouts, which take place in dimly lit studios designed to look more like a nightclub than a health club, are synced to one-of-a-kind playlists and involve core-engaging choreography, upper-body weight training and inspirational coaching that seeks to benefit both the body and mind.
The SoulCycle chain currently has 32 locations nationwide, with plans to open more than 60 studios, including select international locations, by 2016. The company’s first Chicago studio, located in the Old Town neighborhood, is scheduled to open early next year.
“As one of the largest and most bike-friendly cities in the country, Chicago was a logical place for us to expand our brand,” said Elizabeth Cutler, co-CEO and co-founder of SoulCycle. “Each day, more than 10,000 riders leave our studios feeling mentally and physically stronger, and we’re excited to invite Chicagoans along for the ride.”
Located on the first level of OneEleven, with an entrance along Wacker Drive, the SoulCycle studio will feature stationary bikes, men’s and women’s locker rooms and a SOUL boutique that will sell the chain’s own line of clothing and accessories. Customers have the choice of enrolling in individual classes, or purchasing a block of classes at a discounted rate.
“The forward-thinking design of OneEleven perfectly suits SoulCycle’s innovative approach to fitness,” said Bailey. “The addition of SoulCycle not only strengthens OneEleven’s position as a downtown destination, but also adds to the amenity offerings already available to residents of the building. With an indoor pool, world-class fitness center and, now, a premier cycling studio, OneEleven makes it easy for residents to stay fit and healthy all year long.”
Located at the southwest corner of Clark Street and Wacker Drive, the riverfront tower features 504 luxury apartment residences, two amenity levels and 32,000 square feet of first-level retail space. SoulCycle is OneEleven’s first commercial tenant.
About Related Midwest:
Related Midwest, the Chicago office of Related Companies, is the preeminent developer of luxury condominium and rental homes, affordable housing communities and mixed-use properties in Chicago. Recognized for its innovative, market-defining developments, Related Midwest has reshaped luxury living in downtown Chicago through its two high-end apartment projects: 500 Lake Shore Drive and OneEleven.
The firm is also marketing South Loop Luxury by Related, three marquee South Loop condominium properties. Among Related Midwest’s successes in the downtown Chicago area are The Residences on Lake Shore Park (comprising 840 Lake Shore Drive, The Pearson, and The Belvedere), the Park Hyatt Hotel and Park Tower Condominiums at 800 N. Michigan Ave., and 340 on the Park at 340 E. Randolph St., the first LEED Silver residential tower in the Midwest.
In 2006, SoulCycle introduced the innovative model of boutique cardio fitness to the marketplace and reinvented indoor studio cycling. Since 2006, riders have been flocking to SoulCycle to release stress, burn fat, tone muscle, improve aerobic endurance and change their bodies, fast. SoulCycle combines a mental component of inspirational coaching with great music and a full-body workout on the bike. Riders burn between 500-700 calories per class and get an intense 45-minute cardio workout while simultaneously toning their upper bodies using hand weights and core exercises. The SoulCycle experience is a high-energy, results-oriented, community-based workout. Each rider feels important and connected to the brand as a result of the well-trained staff and personal customer attention. The exercise program focuses on the “energy of the pack” and creates a strong community bond between the riders. The rhythm-based rides hosted in candlelit studios make riders feel like they are partying in a healthy nightclub. And the one-of-a-kind playlists set the tone for an exciting new experience every ride. Co-founded by Elizabeth Cutler and Julie Rice, SoulCycle opened its first location in the heart of New York City’s Upper West Side in April 2006 and currently owns and operates more than 32 studios across the U.S. and will launch in London in early 2015. Since launch, SoulCycle has established itself as the leading branded studio cycling operator. SoulCycle’s studios attract everyone from editors, celebrities, young professionals, captains of industry and socialites to outdoor cyclists and fitness enthusiasts.
Taylor Johnson Public Relations:
Taylor Johnson Public Relations: